To test this idea we started from a lean business modeling and marketing analysis. We focused on 3 types of customers and analysed their needs, pains and gains:
Young creative entrepreneur
who wants to uncover artistic capabilities
who wants to design individual communication style
who wants to improve skills and increase confidence
We analyzed the main competitive online and offline courses and compared them with 2write's value proposition. Based on this analysis, we shaped education program and added unique elements in it. We counted revenue and cost structure.