Hi!

I'm a service designer, design director and entrepreneur

More than 10 years in design. I started my path from branding, continued with UX and UI, and shifted to design direction. I've got my MA in Service Design in Politecnico di Milano and now I focus on service design and business design. In addition to working on clients' projects, I've launched my own and got a good comprehension of business challenges.

Expertise

Research
and analysis

• Research strategy
• Desk and field research
• Archetypes
• CJM, system map
• Google Analytics and Yandex Metrics

Ideation

• Concept generation
• Co-design session / workshop
• Function / service / business ideas
• Business model
• Value proposition
• Service system

Prototype
and test

• Test strategy
• Digital prototype
• Physical prototype
• Test activities
• Test results analysis

Launch

• Service blueprint
• Specifications
• MVP
• Evaluation

Let's design together