Wellbe
Personal physiotrainer service concept
Holistic personal physiotraining
for your long term
health & wellbeing
for your long term
health & wellbeing
We've done outdoor and indoor research: observed and interviewed people doing sports activities in gyms and on the streets.
In to the wild
Based on extracted information we've identified a specific type of people who have physical issues and are looking for an integrated long term approach to their health regime through a holistic program.
Wellbeing seekers
Pains
• Physical issues
• Lack of knowledge
• Gyms too cool / not enough variety
• No specialised programming
• Lack of knowledge
• Gyms too cool / not enough variety
• No specialised programming
Tasks
• Balance health and fitness
• Have a holistic individual plan
• Thoughtful exercises
• Have a holistic individual plan
• Thoughtful exercises
Gains
• To stay well and fit as long as possible
• Remove and prevent physical issues
• Remove and prevent physical issues
To help this type of people we decided to combine two expertise in one person:
New type of trainer
PHYSIO-
THERAPIST
THERAPIST
FITNESS
TRAINER
TRAINER
PHYSIO
TRAINER
TRAINER
+
=
Value proposition
Wellbe guides wellbeing seekers who want to balance their health & fitness through adaptable fitness programs that are supported by medically certified personal trainers that help to overcome physical issues and ensure continual self-growth
Customer journey
Following the plan
Individual plan can include different kinds of sport activities based on personal users preferences and conditions.
Ecosystem
Service highlights
Vitaly Fedosov
Team
Time
Expertise
Service design student
Moritz Rossmanith
Service design student
3 weeks
Research
Analysis
Concept generation
Analysis
Concept generation
Federica Baccolo
Service design student
Chanunchida Khantarujee
Service design student
Nitita Khemarungsarit
Service design student
